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The rise of female Gamers
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| March 27, 2008 |
Taking a break from Skindalous' usual content, in this video clip we learn about Ubisoft's PR strategies which include
the Frag Dolls which are a team of gamers recruited by Ubisoft to
represent their video games and promote the presence of women in the
gaming industry. We also learn about Jade Raymond who works in this
male-dominated industry. Jade Raymondis a Canadian video game producer
and was the lead producer of Ubisoft's action-adventure game Assassin's
Creed.
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